Once upon a time...

 ... tucked away in the student halls of Europa Kolleg in Salzburg, Austria, my journey towards creating Universe Force Entertainment began. It wasn’t just about getting through my Master's; it was about a deeper calling. You see, I've always been captivated by the pulse and rhythm of electronic music. It's this electric buzz that runs through your veins, making every moment feel alive.

As I dove into the world of business development and experience design, it wasn't just textbooks and lectures; it was about painting dreams on the canvas of reality. My days (and quite a few nights) were spent at music festivals, soaking in the beats, the lights, the sheer energy of it all. But something was amiss. Despite the euphoria, there was a gap, something that could elevate these events from being just gatherings to becoming life-altering experiences.

It hit me during one such festival, amidst the sea of faces lost in music—what if these moments could be more? What if they could transform us, not just for a night but in a way that sticks with us, changes us? The answer wasn't just in the music; it was in designing the entire experience around it. I realized that to make a splash in the music festival scene, you couldn't just play the game better; you had to change the game.

That's when the blueprint for Universe Force Entertainment began to take shape in my mind. I wasn't aiming to just throw another festival. I wanted to craft experiences that would resonate on a deeper level, where every beat, every visual, and every interaction was a thread in a larger tapestry of transformation.

But why go through all this trouble? Sure, part of it was noticing how a design thinking approach could revolutionize event design. But at the core, it was something simpler, something more human—I wanted to create moments of joy, not just for me or my friends but for people everywhere. Imagine a place where you're not just a spectator but a part of something larger, something magical.

So, with a mix of academic knowledge, a heart full of passion, and a dash of naivety, Universe Force Entertainment came to life. It was a dream that started in the quiet corners of a student residence, fueled by the desire to make the music festival scene not just better, but more meaningful.

Looking back, Universe Force Entertainment is more than just a start-up; it's a testament to the belief that with enough passion and a bit of creativity, you can turn even the wildest dreams into reality. It's about creating spaces where people can come together, get lost in the music, and maybe find a part of themselves they never knew existed. That’s the heart of Universe Force Entertainment, and honestly, I wouldn’t have it any other way.

Ilija Bogunovic, Founder